IG Loyalty OS
Audience strategy

Your content
strategy is a
document. Your
distribution
strategy is
one word.

Hope. Hope it performs. Hope the algorithm picks it up. Hope today is the day.

A full content operation, staffed and budgeted and scheduled, sitting on top of no distribution operation at all. It is the largest unaudited assumption in modern marketing, and almost nobody has noticed it is there.

Two ways in